SI Global is all about keeping pace with the latest development in the world, and when it comes to leveraging SEO with content, we have a lot of experience and insights. With this, we help our customers make the most of their businesses online. To get to the bottom of this, we first need to explain what SEO is and how content marketing plays a key role in leveraging it.
SEO or Search Engine Optimization
This is a strategy used to help business websites attract organic traffic. Organic traffic means unpaid for traffic (anything without an advertising investment). Search engine optimization means making the website visible to potential customers who are using specific keywords related to your business. The more your website is optimized for those keywords, the more the chances that you will show in the top three results. And hence, the more the chance that searchers will pick your website for what you offer and what they need.
What SEO Involves
SEO requires searching for the best keywords that can lead to your website appearing in those searches. It requires using SEO techniques and tools to filter out the best keywords based on their competition and search volume over a specific duration. The competition of different keywords varies by niche and location. Search engines like Google, Bing, Yahoo, MSN, etc., have been collecting data for several years and can provide the best insights for every business out there.
SEO companies like SI GLOBAL can help you find some short tail, long-tail, or phrase keywords that can help your website rank in the shortest time possible. Besides, SEO is one of the cheapest online marketing strategies, with the only investment needed being content.
Content Marketing and SEO
Content plays a very important role in SEO. Without content, there is no chance for SEO to be a success. Content drives traffic to your website and with time Google has become smarter. It reads the content and does not accept thin content. It ranks websites that have more valuable information and that is good to read better than it would rank a website with bogus content.
The SEO expert provides the keywords that should be in the content. The writers must use those keywords tactfully to ensure it is used meaningfully. Besides, plagiarized content is also unacceptable for SEO. It can get your website penalized. Therefore, for SEO to be successful, you need to hire skilled professionals who can provide informative and well-written content.
There are three aspects of content marketing:
- Blogging – Blogging means writing informative on-page or off-page content using the keywords. The more informative content your website has, the better SEO performs.
- Social media marketing – Social media content must be promotional and captivating. You can use the right hashtags to go with the text and catchy images.
- Email marketing – Writing emails to subscribers is not easy but helps with SEO. You can include a link to your website and attract traffic through offers and promotions.
For more information, you can always contact us. We are here to help.