The first step in setting up an effective Instagram Ad campaign is to identify the target audience precisely.
Every business will have a different type of client they want to advertise to. These customers can differ on a range of different factors, including gender, age, location, relationship status, wealth status, language spoken, interests, and much more. We take the time to study and analyze every client to paint a very clear picture of who they would like to engage. We then better fit the campaign targeting using the powerful metadata available from Facebook to ensure ads are only served to those who meet the pre-determined criteria.