Spending just 6 hours a week growing your business’s visibility, traffic, and revenue at little to no cost? Correct! About 90% of marketers say social media has given their business a lot of exposure, but that’s just one of the many benefits it has. Online social media marketing in Pakistan is an integral part of any marketing strategy today.
The benefit of using social media is that those who don’t take advantage of this cheap resource miss out on incredible marketing opportunities. It’s easy to understand that social media marketing is a key component of marketing success.
Many marketers see the potential for business growth using this platform. However, some of these professionals are unsure of which tactics to use and whether these methods are effective. About 85% of business marketers are still not sure as to which tools are right for them. Reduce confusion by outlining the benefits of using social media to market your business with our help.
1.  Increase Incoming Traffic
If you don’t promote your business on social media, your inbound traffic will be limited to regular customers. People familiar with your brand may be searching for the same keywords you’re already ranking for. Without using social media as part of your marketing strategy, it becomes very difficult to reach users outside your loyal customer base. Every social media profile you add to your marketing mix is ​​a gateway to your website, and every content you post is another opportunity to reach new customers.
Social media is a melting pot of different types of people with different backgrounds and behaviors. Different people have different needs and mindsets. By syndicating your content on as many platforms as possible, these people can reach your business organically. Marketing on social media is an effective way to open up your business to different and diverse consumers around the world from the convenience of your home or office – basically from any place where you can use internet!
2.  Improve Search Engine Ranking
Posting on social media can bring some website traffic to your business, but it takes more effort to achieve great success. Search engine optimization is very important to improve your page ranking and get traffic to your business website. While social media doesn’t directly improve search engine rankings, the Social Media Examiner found that more than 58% of marketers who have used social media for over a year still have better search engine rankings.
Being able to rank high for your keywords will revolutionize your traffic and continue to drive positive results for your business. Everyone uses Google to search for information, but many people probably never navigate past page 1 because the first page of search results usually has the answer. If your business website isn’t ranking high in search engine results, you probably need to adjust your PPC management services or other SEO strategies.
Maximize your chances of ranking well on social media by creating quality content that integrates targeted keywords. Content such as blogs, infographics, case studies, business information, and employee photos make your company’s social media profiles attractive and authoritative.When you start posting quality content, you start building a social media community where your followers like and share your content.
Most importantly, this gives you more opportunities to connect with industry influencers who may write about your business and provide networking benefits, helping directly improve your search engine rankings.
3.  Improve Brand Awareness
Social media is one of the most cost-effective digital marketing techniques used to syndicate content and increase awareness of your business. Implementing a social media strategy can significantly increase brand awareness by engaging with a wide range of consumers. Start by creating a social media profile for your business and start interacting with others.
Get your employees, business partners, and sponsors to like and share your page. Just getting people to interact with your content will increase your brand awareness and start building your reputation as a business. Each post shared introduces you to a new network of individuals that can turn into potential customers, and the more people who know your business, the better it is.
More than 91% of marketers say that by investing just a few hours a week, their social marketing efforts have significantly increased their exposure. There is no doubt that just having a social media page can benefit your brand. And with regular use, you can create a wider audience for your business.
4.  High Conversion Rate
Better visibility gives your business more conversion opportunities. Every blog post, image, video or comment can direct viewers to your business website and drive traffic. Social media marketing can improve the perception that consumers have regarding your company through the element of humanization. When a brand is interactive by sharing content, commenting, and posting statuses on social media, the brand gets personified. People would rather do business with other people than with companies.
More than 51% of his marketers say the time it takes to build a relationship with consumers has a positive impact on sales. The better you make a visitor feel, the more likely they are to think of your company when they need your product or service. When a brand is online and interactive, consumers who follow the brand’s account often begin to trust the business’s authenticity more fully.
People use social media platforms to stay connected with friends, family, and communities. People are already talking about businesses, so why not mix in your brand? Most likely, they will mention your brand to their friends when they need your product or service, and otherwise too! The Social Media Examiner reports that nearly 66% of marketers saw lead generation benefits when they used social media platforms for at least six hours a week.
Bringing your brand into the atmosphere where people are sharing, liking, and talking will only improve conversion rates for existing traffic. If you want to learn more about soc best digital marketing services in Pakistan, feel free to contact us!
Also Read: Why is Social Media Marketing So Powerful?