There is no doubt that with the ever-growing portion of people going Digital in Pakistan, Businesses in Pakistan have had to turn to different alternatives to market their brands and products.
If you’re a start-up or even a well-established business wondering how to capitalize on marketing your brand and products effectively, you’re in the right place.
We have compiled a list of the way your business can make the most of digital marketing in Pakistan and truly help your business grow.
We may not be the first digital marketing company in Pakistan to suggest social media but social media is currently the platform that has become the most useful for business promotion. Beyond being a marketing platform, customers want to see your company and learn about your business online. Those who are not active on Social Media Platforms like Facebook, Instagram, Twitter, and Youtube even in 2022 lose out on a lot of leads.
The biggest advantage of social media marketing in Pakistan is that it is almost free. Yes, you heard that right. You don’t have to spend money to create a social media profile. Join the huge social media sites (Facebook, Twitter, Instagram, Youtube, and LinkedIn) by simply creating a business account. This is something you can do whenever you have free time. It only takes a few minutes. Of course, most businesses have the opportunity to “boost” their posts to increase engagement on social media. But for that, you need a budget to use. Social media marketing in Pakistan is also a way to interact directly with clients for business promotion. SMM is one of the best small business marketing ideas in Pakistan.
Very much similar to SMM, SEO is a great way to market your business without spending too much. Search Engine Optimization is the tweaking of minor things like content, technical aspects of the website, and more in order to appear higher on Google and other search engine’s result pages.
Search Engine Optimization is a great way to help your business stand out from your competitors. Whenever a user performs a query related to your business, you’d appear on the top and the user is most likely to click on your website and turn into a potential customer.
Google Ads differs from SEO slightly in the way that it is dependent upon a budget but essentially helps you do the same thing that SEO does. By buying or bidding on certain keywords, your website can rank higher on Google’s search engine result page and attract attention to your website.
Although it is a surefire way to reach the top of Google’s SERP, as mentioned previously, it does come at a cost and may not be best suited for businesses running on a tight budget. Nonetheless, it is still one of the most preferred modes of Digital Media Marketing in Pakistan.
YouTube, which has now been acquired by Google is also an impeccable way to market your brand in the online realm. YouTube allows you to buy ad spaces on their platforms, and even on videos by different content creators. However, this does not work for users who have YouTube Premium, a subscription-based service that removes ads in their entirety.
It is important to note that YouTube Ads are a great way to market your brand in Pakistan, considering the vast userbase that it has here and also the fact that YouTube premium is only acquired by a niche segment of users, even internationally.
Another method of marketing on YouTube is by sponsoring content creators on the platform that you feel like would best resonate and reach your audience to talk about your brand. Imagine you are a phone manufacturer, you could sponsor a YouTuber that reviews phones and technology in order to help you reach your audience.
Depending on your budget, and what you’re looking for, all these methods can help your business grow in Pakistan. Digital Marketing is a great way to attract an entirely new segment of people that would not have known about your business otherwise. It helps you generate new leads and even generate brand loyalty.
However, one must ensure that they research their audience before getting up and deciding to make a social media account.
If you feel like you need assistance or are looking for some of the best digital marketing services in Pakistan, SI Global is the perfect company for you.
SI Global has years of experience in catering to clients with Digital Marketing all around the globe and has experienced specialists that are dedicated to helping businesses like you, connect with their audience.