Marketing is one of the most important aspects that contribute in the growth of a new business. Be it a small-scale clothing business or a large scale food chain, brand image plays a vital part in the success of any kind of business. For instance, when one hears ‘McDonalds’, it is likely that a huge ‘M’ comes to mind, which is McDonalds’ logo. This logo establishes a strong and unique identity, and increases the chances of customers returning.
With more and more people starting new businesses, competition has increased in every field. In this vast sea of competitors, how can a new business establish its identity? It is through creating a catchy logo, which not only appeals to the eye, but also provides sufficient information for customers to be able to acquire an immediate sense of what your company is all about. In addition to that, your company logo appears on all prominent marketing tools including business card designs, websites, brochures, giveaways, invitations and even stationery. With this wide presence, customers are likely to associate your logo with the quality of your products and also your professionalism, which brings us to the next point.
If a customer were to choose between two firms of the same field based solely on their respective logos, the firm with the more high-quality and concise logo is the most likely to succeed. This is because customers naturally associate high quality logos – and high quality marketing material in general – with high quality products or services. Designing a high quality logo along with other essential marketing tools conveys a message of assurance, and consequently, contributes towards customer loyalty.
Apart from that, a well-designed logo also creates opportunities to further strengthen brand image in the future by means of introducing products with the firm’s logo on them. An ideal example is that of the worldwide-famous sports brand Nike, which has a uniquely designed high quality check-mark as its logo. This logo has enabled Nike to maintain its market share over the years, and has also helped the brand to attract increasing numbers of loyal customers. This shows how a simple logo can be a long-term investment for any new business.
In a nutshell, it is vital for a new business to express its distinguished features in a pool of competitors and to promote long-lasting brand identity by means of investing in a high-quality but to-the-point logo. However, it is not an easy task to design a logo that caters all specific requirements of a business, because after all, every business is unique. We at SI Global have got your back! Our professional graphic designers with years of experience are equipped with all the skills that are needed to create a logo that enables you to build a strong and unforgettable brand identity. We take all internal and external factors into account, including but not limited to competitors’ brand identities, the nature of your niche, your target audience, and most significantly, your customized requirements. So what are you waiting for? Contact us here.
