The term SEO (search engine optimization) refers to improving a website’s visibility in Google search results for relevant keywords or search phrases. SEO website optimization services help generate website traffic naturally. Online consumers are more likely to choose one of the top 10 search engine results when searching for a service or product. These 10 results are recommended because they are well-written and fully optimized for SEO. There are about a dozen types of SEO that help your website appear higher on search engine result pages.
There are 12 types of SEO (including off page SEO services) in total. A brief description and benefits of all are provided below.
1. White Hat SEO
When we hear the term White Hat SEO, we mean SEO practices that comply with the terms of service of major search engines, including Google. A White Hat SEO improves search engine rankings in SERPs while regulating the website’s integrity with search engine terms and conditions. White hat SEO practices are the best way to create a successful website. Here are some white SEO practices that you should strictly follow:
- Use keyword-rich, descriptive meta tags
- Provide quality services and content to website visitors
- Make the website easier to navigate
2. Black Hat SEO
Black Hat SEO exploits weaknesses in Google’s search algorithm to help you appear higher in search results. Spamming or paid link building strategies, keyword stuffing, cloaking, etc. are used to gain an edge in search engine results. These practices give immediate results, but can negatively impact your site if discovered by Google. Therefore, it is better to avoid black hat SEO.
3. Gray Hat SEO
It’s a riskier SEO practice than white-hat SEO. This is because gray-hat SEO practices do not fall into either the white hat or black hat category. This is because the terminology on the subject is unclear. However, using gray hat SEO techniques will not cause your site to be banned by search engines. Simply put, the material or content you post according to Gray Hat SEO remains undefined. Knowing gray hat SEO practices can help prevent website traffic loss. Being able to recognize negative consequences helps you adopt fair practices.
4. On-Page SEO
On-page SEO is the process of optimizing title tags, internal links, HTML code, URLs, images, and many other on-page elements of web pages to improve rankings and user experience. Includes on-page factor search engine optimization (SEO). Create informative, relevant, and engaging content for website users while optimizing for the Google bot. Use HTML tags to highlight important sections of your material. Check for broken links and duplication of content. Reduce the file size of your photos. Structure URLs for many pages to be clear and to the point. These suggestions apply to both, local and international SEO services.
5. Off-Page SEO
Off-page SEO can be thought of as anything you do outside of your website to help it appear higher in Google’s search results. This includes getting good promotions on social media, getting good customer reviews on online forums, and getting links from credible sites in your field.
6. Technical SEO
The main goal of technical SEO is to enable Google’s bots to successfully crawl, interpret and index the pages of the website. For example, creating a rich XML sitemap and optimizing your site for mobile devices are just a few of the tactics web spiders can use to filter and categorize your pages based on their content.
7. International SEO Services
International SEO improves website organic traffic from different regions and languages. If you want to succeed in SEO internationally, you must consider the cultural background of your target market and allow them to trade in their currency and language. Be sure to use the correct date and time format based on the location listed. If you have any concerns, please speak in your native language. International SEO aims to provide a great online experience for your target audience.
8. Local SEO Services
A local SEO services strategy for local businesses is one of the most important types of SEO as it makes your business stand out more in Google’s local search results. Local SEO helps businesses reach local audiences by analyzing behavior across trillions of searches. Local SEO practices give your local business the opportunity to rank high in search results and local map packages at the same time. This will grow your business and drive more traffic to your website.
9. E-commerce SEO
E-commerce SEO is one of the best ways to get traffic from paid search but costs much less. You can design a website for your online store to appear higher when someone searches for your product or service. It is important that the website appears in SERP. Otherwise, you’ll lose critical access to potential and eligible eCommerce customers. If your competitor research focuses on homepage SEO and your website is well-architected, e-commerce SEO can optimize your website to generate traffic and increase search volume.
10. Content SEO
Another type is content SEO. It’s about creating unique content such as text, graphics, and videos to build your website and rank high in the SERPs. There are three things to consider when dealing with content SEO: copywriting, page structure, and keyword strategy. A website will not rank in search results without quality content, so balancing all three is very important.
It’s also just as important to review your content after it’s published as it was before it was published. Track content performance. Make the necessary changes, add new products, and employ different strategies to increase the reach of your website.
11. Mobile SEO
Mobile SEO is a term used to describe optimizing a website for search engines while ensuring that it displays well on devices such as mobile phones and tablets. If a customer has a bad experience with your brand website on their phone, they may never come back. If you want to give your customers the best possible experience, you should use this type of search engine optimization. It’s important to ensure that your site’s style, structure, and page speed are feasible for mobile users.
12. Negative SEO
Negative SEO is SEO of the vile and unethical type. The purpose of negative SEO is to lower your competitor’s search rankings so that you can overtake or gain an edge on them. Bad SEO practices include hacking someone’s website, creating a suspiciously large number of low-quality links, and posting negative feedback or reviews about them on numerous Internet forums, discussion boards, etc.
Also Read: What Local SEO Is, How It Works, And How It Can Help You