Before launching an Instagram ad campaign in Toronto, Dubai, The US or elsewhere, we also ensure that the desired outcomes are made explicit. By discussing exactly what it is that the client would like to get out of the campaign. We ensure that whatever the goal our client has and expects from us, is met with as much satisfaction as possible. We will tailor specific posts in order to help our clients with whatever goal they might have, be it generating more sales for the desired product, getting more sign-ups and more
Once the audience and desired outcome have been determined, it’s time for us to deliver. We have an in-house team of top of the line content creators that will assemble creative and engaging content designed to attract your audience. All ads will be assembled and then sent to the client for review before going live to ensure complete satisfaction with the end product.
Once the campaign flight is complete, we will put together a detailed report on the performance throughout the month Our key Account Managers will compile all relevant data from Facebook, Instagram, and Google Analytics to provide a comprehensive view of how the campaign performed. This can include number of click-throughs, website traffic, number of conversions, number of impressions, and total amount spent.
The first step in setting up an effective Instagram Ad campaign is to identify the target audience precisely. Every business will have a different type of client they want to advertise to. These customers can differ on a range of different factors, including gender, age, location, relationship status, wealth status, language spoken, interests, and much more. We take the time to study and analyze every client to paint a very clear picture of who they would like to engage. We then better fit the campaign targeting using the powerful metadata available from Facebook to ensure ads are only served to those who meet the pre-determined criteria.
Instagram marketing involves leveraging the Instagram platform to promote your brand, products, or services. This includes creating engaging content, interacting with followers, and utilizing Instagram’s features to achieve business objectives.
To set up an Instagram Business Account, download the app and sign up or log in. Navigate to your profile, tap the menu icon, and select “Settings.” Choose “Account,” then “Switch to Professional Account,” and select “Business.” Follow the prompts to complete your profile. This transition unlocks tools like Instagram Insights, providing valuable analytics on follower demographics and content performance, aiding in refining your marketing strategies.
Effective content types include high-quality photos, short videos, Stories, and IGTV for longer content. Showcase your products, share behind-the-scenes glimpses, and post user-generated content to engage your audience. Utilizing Instagram’s various formats can help in reaching a broader audience and keeping your content dynamic.
To grow your following, maintain a consistent posting schedule, engage with your audience through comments and direct messages, use relevant hashtags, and collaborate with influencers. Running promotions or giveaways can also attract new followers. Building a genuine relationship with your audience fosters loyalty and encourages organic growth.
Tools like Hootsuite for scheduling posts, Canva for creating visually appealing graphics, Later for planning content, and Sprout Social for analytics can streamline your Instagram marketing strategy and enhance efficiency. Integrating these tools into your workflow can save time and improve the effectiveness of your campaigns.
