Social media marketing has established itself as one of the most powerful tools businesses can use to build and grow a brand. As a business owner, you understand this, so you’re looking at different social media marketing packages to determine which marketing agency best fits your business.
However, you’ve probably found that there are so many marketing agencies offering pretty much the same services that you’re conflicted about how to choose one that will be the best fit to transform your business into a brand.
To help you tackle this issue, we decided to prepare a checklist of some potential metrics that you should focus on when shortlisting candidates to work with in the near future.
Key Indicators of a Good Fit for your Business:
Budget:
Budget is the first thing that pops into a business owner’s head whenever they decide to implement something new to grow their business. Growing a business on a budget is challenging. Still, it’s something that almost all business owners have to do, which is why it’s necessary that they clearly define their budget from the get-go and identify what they want as an outcome of that investment. One can work with the best marketing agency in the world; however, if their business can’t sustain paying the agency’s monthly retainer, the chances are high that you’ll have to drop them before you even see any tangible growth in your business.
Luckily, there is no one-size-fits-all when it comes to marketing agencies. As you read on, you’ll find there are many ways to gauge an agency’s competency to handle your needs.
Portfolio:
When you reach out to different agencies, you’ll find that most of them will tell you they can do whatever you need. This is because the same tools are to be used for all businesses. Some of these tools include:
- Content Creation on Different Social Media Platforms
- Google/Meta Ads services
- Search Engine Optimization
- Influencer marketing
However, building a solid marketing strategy for each niche involves many nuances. Although all of these are solid tools for digital marketing, you do not need them to have a successful strategy. This is where the portfolio comes in.
When you’re engaging with an agency that seems like a good fit, you want to ask them for their portfolio and see whether they have previously worked with brands similar to yours. At this stage, you will find two primary categories of agencies.
- Specialized agencies who only work within your niche.
- Agencies work with various niches, and your niche may be one of them.
Specialized agencies usually promise better results but charge higher rates because they specialize in that particular niche.
On the other hand, agencies working with various clients in different niches may be more suited to your budget. Still, you should check their portfolio to see if they have worked in your niche before.
In certain cases, an agency may not have worked within your particular field previously but may still provide you with the best services. The next points on the checklist will teach you how to gauge those factors.
Testimonials/Client Feedback:
Most successful agencies have a testimonials section on their website. This is one of the most important things you need to look at when going through potential agencies. Suppose you’ve gone through an agency’s portfolio and see that all of the clients they have listed on their portfolio have testimonials and only have good things to say. In that case, that is probably the greenest flag a marketing agency can have.
If you find a marketing agency with many testimonials from clients but a few who have not provided feedback, you can always contact them to see what they have to say about the agency’s services.
Size and Service Capability:
A significant factor to keep in check when selecting an agency to work with is the size of that agency. As a business owner, you need to analyze the scope of your project and the number of people you’d need to hire to achieve that target. You need to remember that you’re not the only client the agency is working with, and if the agency does not have enough resources to complete your work promptly, that is not a good fit for you!
Performance Indicators:
When engaging with an agency, you must ask them how they will measure key performance indicators to show growth. However, you must first identify what your brand needs to ensure you’re adequately equipped to ask such a question.
If you’re looking to rank on Google, you need to go through how SEO is done to know how to measure the success that the agency is promising you. Similarly, if you want to raise brand awareness, your social media marketing strategy should be geared around that with KPIs such as increased followers or likes on your posts. Similarly, if you want to boost revenue, the primary metric to account for is increased conversions.
This is why it’s so important to be clear on your business goals so that you can get the greatest bang for your buck when it comes to marketing!
You need to analyze these factors carefully to make the best decision for your business.
Why SI Global?
At SI Global, we have been a digital marketing agency for 9 years, which is almost a decade of boosting revenue for our clients!
We have a team of experienced marketing professionals, each of them subject matter experts within their own domain! Our goal has always been to understand our clients’ needs and offer tailored marketing solutions to achieve those goals!
Having worked with various industries, we are proud that our team has always been able to adapt and overcome any problems, ensuring client satisfaction.
To find out more about our social media management services, click here.
If you’re curious about pricing and the different social media marketing packages we offer:
Costs Of Our Social Media Marketing Packages
Silver
$ 249 Per Month
Social Media Audit
Ad Designing
Content Writing
Customer Services
Spam Monitoring
10 Posts
Monthly Reporting
Gold
$ 449 Per Month
Social Media Audit
Ad Designing
Content Writing
Customer Services
Spam Monitoring
15 Posts
5 Campaigns
Bi Monthly Reporting
Recommended
Platinum
$ 799 Per Month
Social Media Audit
Ad Designing
Content Writing
Customer Services
Spam Monitoring
20 Posts
7 Campaigns