A lot of companies use Instagram, Facebook, and other social media platforms for their business but the fact is, only a few of them get it right. So, why do so many people get it wrong and what can you do to create the perfect Instagram Marketing Strategy? We’ve compiled a list of tricks and tips that are used by top and every Instagram marketing agency that is sure to give you and your business the boost that you need
1) Define Clear Cut Goals
When using the marketing platform, it is important to understand the goals and define what you want to achieve on the platform. If your budget is enough to spend for Instagram Marketing, set goals and ask yourself: Do you need to:
- Increase your brand
- Present the values of the company.
- Build a strong
- And or Do you want to sell it?
Once you have defined your goals, you can plan your marketing activities in a targeted way.
2) Define Your Audience
As with any social media advertising campaign, you need to understand your audience and create a buyer persona for your business. This is a fictional character who represents the type of user who is interested in your company, brand, or product. Once you’ve set up a buyer persona, think about what content to use on Instagram and create a strategy that suits your needs and needs. This is not only useful for creating visual content and messaging, but also essential for creating targeted Instagram ads and promotions.
3) Enhance Your Instagram Profile
Think of your Instagram profile as your website’s home page and get the most out of what’s available. There’s a 150-character limit on Instagram bios, single website links, and restricted summon buttons, and you’ll need to tweak these options to attract potential customers.
First Step:
Convert your account to a business profile. This option provides more functionality, allows you to track and analyze content performance, expand your profile, and sell your products through your app.
Second Step:
Make Your Biography Important! Your profile biography includes what your company is doing, what industry you are in, your corporate identity and voice tone, contact information, and links to your favorite website pages through which your audience can communicate.
Third Step:
When it comes to choosing a link in your Instagram Bio, make sure it helps your ultimate goal. Do you want to move the viewer to the landing page where you want to collect lead data or move the user to the e-commerce store? This is summarized in understanding the ultimate goal and creating a streamlined process to achieve that goal. Remember that you can change the link at any time. In other words, you can tailor to the most relevant content and goals.
Fourth Step:
When it comes to choosing a profile picture, it’s important to be aware of it as soon as the user encounters it. Choose from the following options: logo mascot Logo Of course, this is all about your business and your goals and objectives. Basically, you just need to make sure your profile picture is immediately recognizable and part of your overall branding strategy.
Fifth Step:
Always consider the Instagram grid / layout when creating your profile. Viewers can only see recent posts when they click on their profile in a grid format. For this reason, it is important not to post similar or repetitive content in succession. The goal is to keep your site fresh and attractive at all times.
4) Create Visually Appealing Content
As a visual social media platform, Instagram posts need to look attractive. That doesn’t mean you need to invest in top-notch equipment right away, but your photos need to be non-pixelated, bright, well-structured, and crisp.
If you use animations or infographics, make sure they are sharp and easy to read. But what is even more important than a clear image is the purpose. The image should serve its purpose and provide insight to the viewer.
Essentially, your content needs to be compelling. Having beautiful photos is one thing, but if they don`t tell a story or entice the viewer to engage with your page, then your page will become stale and dull.
5) Write Attractive Captions
Yes, Instagram is a visual social media platform, but that doesn’t mean you should ignore the captions. Captions use to set the tone of the content and to show the tone and corporate identity of the brand.
As with visual content, the brand’s voice should be consistent across all Instagram posts. Instagram captions can be very difficult as they can reach 2,200 characters, but you don’t want to clutter your page with too many words. The ideal Instagram caption is 138 to 150 characters. If you do have a long caption, make sure that the first two sentences sum up the rest of the post, or entice the reader to read more. This is because the first two lines are what the user will see when they come across your posts. These two lines should make the user want to click “read more” to find out more about the message and purpose of your post.
6) Use Strategic Hashtags
Hashtags are designed to help increase visibility and discover ability in social media apps. You can use up to 30 hashtags on any post on Instagram. But you really don’t want it. No one likes posts that look “spam-ish”. Make sure to use 4-8 hashtags in one post. Keep in mind that if you use irrelevant hashtags, your posts won’t show up to the right people.
7) Leveraging Advertising and Analytics
Instagram Advertising is a surefire way to reach your audience when properly implemented. As with Facebook ad management services, you need to define your audience and target your ads based on the following criteria: location demographics action interest for Instagram targeting, you can also upload custom audience targeting and similar audience targeting. Remember that Instagram and Facebook can also be linked seamlessly, sharing Instagram ads on Facebook and vice versa. This expands audience reach on both platforms and brings significant benefits to both online profiles.
Conclusion
Instagram marketing can be hard and confusing but if you follow the aforementioned steps, there’s a great chance you’ll be able to reach your goal. Don’t be upset if it doesn’t work at first, keep on trying as much as possible.
Another Related Topic: Looking To Optimize Your Social Media Marketing Strategy For 2022? Great! Now Is The Best Time To Do That.